Curated Aisle is an Intervention Installation Project that was done inside my local Metro at Church and Front St. The intervention is supposed to question the way we perceive the relationships of different commodity items with varying properties commonly found in any supermarket being brought together by a single visual commonality.

The interaction between the shoppers and the aisle brought about an interesting idea as to how we perceive the organisational structure of grocery stores. Due to the common colour between the products, the section makes the viewer “perceive” as if the products belong together when walking straight by.

However, upon closer examination, when it is clear that a person is searching for something particular in that aisle, they are the first to register the installation piece as they get surprised to see that these certain products, such as a cereal box next to a bottle of bathroom cleaner, have no usual organisational and purposeful relation.