CURATED AISLE

ROLE:

Creative Director and Photographer

PROJECT OVERVIEW:

This is an Art Intervention Project that was done inside the local Toronto Metro Supermarket at Church and Front St. This intervention is supposed to question the way we interact in public spaces whilst also exploring our perceived relationships of regular commodity items with varying properties commonly found in any supermarket. By bringing them and organizing them solely by common colour, I examine a newly perceived relationship between each product and how the aisle becomes a new form of curation and user experience.

The interaction between the shoppers in the aisle brought several insights as to how the public perceives the organizational structure of grocery stores. Due to the common colour between all the curated products, it makes the viewer “perceive” the products belonging together when walking straight by.

The installation is initially registered by those searching for something in particular in that same aisle. With their initial glances, they are surprised to see certain products present and how they do not have the usual organizational and purposeful relations.