COMPANY LAUNCH

CLIENT: 

Level-21 Destination Events Company

ROLE:

Creative Director, Graphic Designer, Illustrator and Web Designer

Project Overview:

Level-21 Destination Events Company is a travel and events company, owned by Jovier Navarro, specialising in creating personalised travel itineraries for various demographics travelling to Cuba.

During the initial launch of the company in 2020, the client required assistance in creatively directing and administering the brand’s image and website.

The client specified that they wanted the brand to represent elements of liveliness, sunshine, freshness, and fun. When designing the company logo, they wanted specific elements to be featured, such as a rising sun over blue waves with a plane flying through, causing the shape of a smile at the bottom.

Working closely with the client through constant communication and providing visual updates, we established the brand logo, the colour palette, and fonts using softwares such as Adobe Illustrator and InDesign.

Implementing these elements with a hand-drawn illustrative style, I created the first requested marketing material, the Social Media Banner for LinkedIn and Facebook, outlining all of the specialized and themed tours, packages, and events.

After creating the branded elements, we collaboratively worked to create and design the company website. The client provided all the necessary information to be featured, outlining how they would intend the organization and layouts to look. After each section was created and updated, constant updates were provided to implement any time-sensitive feedback.

Utilizing my creative skills and experience, allowed for a successful and collaborative design strategy. Giving further understanding to the client of how I apply my skills and experience to direct and administer the creative ideas needed for the final high-quality deliverables and various marketing materials.