TONIGHT

CLIENT: 

Tadiie

ROLE: 

Creative Director and Illustrator

PROJECT OVERVIEW: 

Tadiie is a Zimbabwean R&B and Hip-Hop artist based in Toronto, Canada. In 2020, she was looking for assistance in creatively directing and administering the visual cover for her single Tonight, reflecting the emotion and message of the song.

The song is supposed to be a new take on romantic love letters, implementing elements of self-growth and empowerment, dedicated to past lovers who have not been appreciative during the relationship. The client mentioned that the colour purple heavily resonates with her and wanted to include elements of roses. Elements that signify wisdom, love, spirituality, royalty, and mystery.

Providing visual updates and constant communication throughout the process, allowed for a successful and collaborative design strategy. This further allows the client to understand how I utilize my skills and experience to direct and administer the creative ideas to create the final high-quality visual, capable of being used for various marketing and print materials, including Social Media and Music Streaming Platforms (such as Instagram and Spotify).